How a strong brand makes your marketing easier do UAE Mobile Number Database Therefore, also communicate about setbacks, dilemmas and pitfalls. This shows that you are a real company where real people work and where mistakes are made. But also UAE Mobile Number Database how you deal with it. And if you do it right, it will set your company apart from all the others, thus having a positive impact on your image. It also makes your organization more human and therefore more attractive. New insights Let's look at an example: clothing manufacturer UAE Mobile Number Database Patagonia. Patagonia stands for quality and durability. The company has been around since 1978 and has undergone many developments in its almost 45-year existence.
One of those developments is the transition to UAE Mobile Number Database organic cotton. Patagonia switched to organic cotton in the mid 1990s. The organization did not just do that: it had already had some negative experiences with the UAE Mobile Number Database conventional production method, which was positively known at the time. An example: In 1988, we opened our Patagonia Boston store, and shortly after stocking the shelves with products, UAE Mobile Number Database our employees started experiencing headaches. The cause, we determined, was poor ventilation and a build-up of formaldehyde fumes being released from the clothing.
The event awakened our sense of UAE Mobile Number Database responsibility. Employees of the organization got headaches from poor ventilation and harmful fumes from new clothing. Patagonia communicates openly and honestly about it. And the company shows how it handles it. It was the first sign on the wall for the cotton production and UAE Mobile Number Database processing by the clothing producer at the time. Patagonia's attitude The story continues with the company's previous attitude towards raw materials for clothing production: Years before UAE Mobile Number Database no one at Patagonia thought about the need to stop using conventional cotton […] Cotton had a reputation as being a natural and healthy alternative to synthetic fabrics. What could be bad about something that started out as a plant? The company went along with the idea that cotton was a natural and healthy alternative to synthetics.